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Being comfortable is everything in pregnancy so this of course includes sleepwear. We spend a good third of the day in our sleepwear so it should fit right and be cozy. I personally could wear my normal sized pj´s until six or seven months without having a deficit in comfort and fit but at some point things get tight and it won´t fit the right way anymore.
I definitely did a lot of research on maternity pj´s and in my opinion Asos has the cutest prints and styles. Also the most affordable sets but I also found cute maternity/nursing pj´s on Amazon.
In terms of sizing I went up one size cause I definitely wanted them to fit until the end of pregnancy and you never know how much weight you will gain along the way. I definitely was a good idea and I am still very happy with my maternity pj´s.
Although I am 36 weeks pregnant now I didn´t get a lot of maternity pieces in general. I have bought some different pairs of jeans but the rest I am wearing are stretchy knit dresses or skirts and shirts I went up one size. That works great for me over here but I guess you have to figure that out by yourself and it also depends on how big your bump gets.